The Ultimate Guide to Improve Survey Response Rates

10 Nov 2020 10:25 PM By Network

Getting very average or low online survey response rates? Here you have arrived on the right webpage. Today, we will share ten amazing ways that will help you enhance your survey response rates effectively.


Surveys have always been among the excellent ways to understand the pulse of the customers or audience at large. But, not everyone succeeds with the surveys because it’s not that easy to get people to respond. If you don’t get a significant response to your surveys, you will end up with misleading results. Thus, it would be best if you improve the response rate for your surveys.


So, how do you improve the survey response rates?


First of all, you need to understand what an average survey response rate is. Here we have explained the average response rate for the survey for your better understanding. Take a look below.


Understanding The Average Survey Response Rate

Several factors in surveys play an essential role, and most of the time, it isn't easy to get one definitive answer. For instance, external surveys (customer and company-based) usually have a lower survey response rate as compared to those of internal surveys (employee and employer-based surveys); anonymous surveys have a better response rate than those wherein the respondents must identify themselves. Also, some types of surveys score more responses as compared to others; for instance, online surveys always have a better response score than telephonic surveys.


According to a B2B marketing consultancy, Genory, the average response rate for online surveys lies somewhere between 10% and 30%, depending on the type of audience and how engaged they are. To make things easier, one can consider the 20% response rate as an acceptable online survey response rate.


That’s all with the basic information; let’s now explore the ten ways to effectively improve the survey response rates.

Top 10 Ways You Can Improve Your Survey Response Rates

Here are some tips that you should consider when creating and managing surveys to ensure that you get a better response rate.


#1 Avoid Creating Lengthy Surveys

People in today’s world live a very hectic lifestyle; they are busy, and responding to your survey isn’t their priority. If you are lucky enough to get their responses, you must keep your surveys short and simple to make sure that they complete it. If at any time, respondents will start feeling overwhelmed with the questions in the survey, they will most likely quit and skip your survey. So, make sure your surveys are always short and sweet.


#2 Be As Transparent As You Can

If you want to get the right response, you must always be transparent. Always disclose your purpose, how much time the survey is going to take, how many questions are there, and how you will use their answers. Including a progress bar at the top of your survey could be a good idea here. The more transparent you are, the more connected your respondents will feel to your survey, and the higher will be the chance of getting them to complete it.


#3 Your Survey Design Must Be Responsive

Today, people have multiple devices, from a desktop computer to a small screen mobile phone, to access things online. If you want to give respondents the best survey experience, you must make your survey design responsive and friendly to devices. If not, your surveys won’t render appropriately, leading to cutting off sentences, cropping imagery and several other issues. Thus, if you want to attract the respondents, you must make your survey design responsive.

A responsive survey has multiple settings to adopt the device’s screen size, resolution, orientation, colour, and other tech specs. And thus, your survey looks perfect regardless of the respondent’s device.


#4 Consider Sending Anonymous Surveys

If you ask respondents to fill in their details, this could be one of the main reasons why your survey response rate is low. Most respondents hate to proceed with the surveys once they find that they have to identify themselves. Respondents might find answering your questions embarrassing and intrusive. On the other hand, you can get a better response with an anonymous survey because personal details are not a part of it.


#5 Try Offering Incentives

If people are ignoring your online surveys, money could be a great incentive to attract them. There’s no need to offer much; a few dollars per survey will do the job for you. This will definitely help you see a significant boost in your survey response rate. Of course, you don’t always need to offer money as an incentive every time; there are other cheaper incentive alternatives.


#6 Create Engaging Surveys

Surveys are interactive by default. But, are they engaging or interactive enough to get the response online? The new-gen researchers have started inserting videos and animations to their surveys, which boosts the engagement. It would be best if you also did it. Consider adding a more interactive set of questions with sliders and a rating bar. MCQ format is boring, switch to the new-gen format, and you will definitely notice a spike in survey response rate.


#7 Implement Logic Flows

If you want to make smart surveys that react to respondents' answers intelligently, implementing logic flow is the way to go. In such surveys, every answer from the respondent triggers a unique consequence. You can also design an advanced logic with multiple rules to perform multiple actions based on respondent responses.


#8 Write Clear And Jargon Free Questions

You must write to-the-point questions without doing any jargon. If not, you will be confusing the respondents, and as a result, they will drop out. Also, make sure that all the questions in your survey follow the logical pattern. Randomly arranged questions will more likely frustrate the respondents.

Survey takers don’t need to know all the questions you are asking, So, if you think you’re creating a lengthy survey, always give respondents an option to skip the not-so-important questions. Doing this will definitely enhance your survey response rate.


#9 Determine Best Date And Time To Send Your Survey

If you are sending out your surveys at the wrong time, you won’t get the right response from people. So, always test delivery times and stick with the one that works best. Testing can help you determine the best days and hours to send your surveys to the people. Also, don’t forget to consider the geographic location and timezone factor.


#10 Send Survey Reminders

Getting no response is not the end. Maybe you reached out to people at the wrong time or on a bad day, and that’s why people failed to respond to your survey. Send them the reminder emails once or twice and encourage them to respond and complete the survey. Don’t send multiple emails every day; this will annoy them, and they might blacklist your email.

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